Everything you need to know about Jane Iredale's new 'Instant Attraction' Collection

16 October 2020

I wore a black shirt. I started painting a smoky eye on myself. Balmy warm evening sun on my face. My favourite time of the day when sunlight floods our bedroom. I’m doing a full face of Jane Iredale makeup- their new Instant Attraction Collection. Jane Iredale, my number one mineral makeup brand. Makeup that not only suits me, it actually makes my skin better (all the antioxidants!)

As I’m applying the peachy blush from their new collection, I take a peek at its name. Cherry Blossom, it said. The season we are in currently in New Zealand. My favourite. It inspired me. I take off the black shirt and wear a bright pink dress with a million blooms on it, with that same ‘Date Night’ smoky eye.

Jane Iredale has just released their new collection this month (October 2020) and I had the pleasure to test it out. I was sent some gorgeous products from the new Instant Attraction collection. These I’ve been using since last few weeks and I'm in love. Hear me out! You’ll love them too.

1. Date Night PurePressed Eyeshadow Triple - I have many of Jane Iredale’s eyeshadow trio’s. They are little but pack a lot of punch. One trio can be used to create a variety of looks. This 'Date Night' trio is no different. Beautiful pigmentation, long-lasting colour payoff and the ability to use them wet or dry based on how intense you'd like the colour to be. I created a soft smoky eye with it. Super easy and quick as the colours were rich and soft. This trio might even be their most versatile. So many neutral and intense looks from this one little palette. A must-have!

Price: $73 NZD

2. PureBrow Brow Gel in Soft Black- This has to be my favourite product from this collection. It’s stumped me. I love good strong brows, but dislike doing the mahi (work) for it. This brow gel is the answer so my prayers. One swipe across the brow- it tints, conditions and holds it all in place. Voila! literally 3 seconds to a polished brow. The shade soft black is a perfect match for my dark Indian hair. It comes in 3 other colours and even a clear version, so you are bound to find one that suits you. Remember the less you use the better. Just a touch is needed. This one really packs a punch. Hands down one of the best brow product I’ve ever used.

Price: $39 NZD

3. PurePressed blush in shade Cherry Blossom- This is the product that inspired me to create a fresh spring look. A gorgeous peachy pink blush with very fine shimmer. Shimmer that is subtle but works doubly as a highlight to accentuate cheekbones. With this one, I found that a gentle hand is best. The powder is very rich and soft, hence just a touch delivers that desired flush and glow. Cherry blossom is a very neutral colour on my warm skin. If peachy pink isn’t your kind, there are 13 more shades available in this formula. ‘Sunset’ and ‘Barely Rose’ are calling my name.

Price: $61 NZD

4. Jane Iredale Lip Pencil in Aubergine- To compliment the black smoky eye, a rosy purple lip liner in Aubergine is my pick. Enriched with vitamin E, Shea butter and macadamia seed oil, this lip liner glides softly like a dream. You can choose to use it as a lip base or wear it on its own. Wearing lip liners on their own is so my thing. I love the matte, understated yet put-together look they give.

As a lipstick base, it defines the edges and enhances the lipstick colour. I used it to fill my lips and then topped it up with a liquid lipstick. Jane Iredale does a lot of shades in these lip liners. If you are ever confused about which lip liner to go for, my suggestion is to grab one of each colour family and that will have you covered. A pink, red, coral, purple and mauve is all you need. It definitely makes lipstick application more even and streak-free. Even the lipstick colour comes out cleaner. I highly highly recommend applying a lip liner under lip products, especially if it’s a liquid lipstick.

Price: $27 NZD

5. Beyond Matte Lip Fixation Lip Stain in the shade Covet- Ahh..finally the product that maketh the look- a lipstick. This Jane Iredale Beyond Matte formula is definitely one of the best I’ve used (and I’ve tried & tested many over the years). It’s light. That seals the deal for me. I don’t like that heavy feeling on my lips with some of the liquid lipstick brands. This one is highly pigmented, dries in seconds and stays on for a long long time. Most definitely the one to consider in the season (year!) of face masks. I have the shade ‘Covet’ on my lips. A matte mauve-plum shade that brings together this look and works well even when worn on its own. With plant-based oils in it that condition and protect lips, this is surely a lipstick that won’t suck the life out of your lips. This will rather add life.

Price: $79 NZD

Are you in love yet? This is a collection that promises and delivers Instant Attraction. This mum feels like a million bucks donning these gorgeous makeup products. 

Before you ask me about my flawless (yet natural!) base makeup, it's none other than Jane Iredale's Beyond Matte Foundation. My absolute favourite foundation that is on its last legs. It was released around the same time last year and I loved it so much, I wrote about it, here. I love how effortless it is. This looks natural yet covers my problem areas well (around mouth & chin). It needs no setting powder. The coverage is medium and slightly dewy. When I run out, I will buy it again! I am shade M9 in it FYI. 

Wow, that turned out to be a long post. Thank you for sticking along thus far. I suppose the only information that you need is where to order them from? Jane Iredale is a salon exclusive brand, but thankfully their salons are located everywhere, far and wide. There are literally 3 around me right now. You can find out the one nearest to you here on their stockist list. Easy as! This makeup collection is in their stores as we speak. I highly recommend checking out their foundation, brow gel, lip fixation lip stains and the eyeshadow trios. 

If you have any questions or queries about the collection, please reach out to me via the comment section below or my socials. I'll be glad to help out. Alternatively, you can check out the website psb.net.nz for more information on the brand and its products. 



Disclaimer: The products were sent to me by the brand. My review is honest as always. 

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